Organizational theory and design Assignment Example | Topics and Well Written Essays - 500 words - 1

Organizational theory and design - Assignment Example According to Tseng (2003), mass customization is production of services as well as products that meet customer’s needs at personal level. This is where the customized products reflect the normal production cost but unlike a normal product, they meet more needs. Firms, just like manufactures, have their main objective as customer satisfaction. Therefore, incorporating mass customization in firms will greatly impact in service provision and customer satisfaction. There are various types of mass customization that firms can put into consideration in implementing mass customization. These types include transparent customization, adaptive customization, collaborative customization, and cosmetic customization. Collaborative customization involves seeking firsthand information from specific customers on the kind of product they would prefer. On other hand, adaptive customization is where a firm produces products that are standard and customizable to the hands of the final user while transparent customization involves production of unique for specific customers. Finally, cosmetic customization involves producing a standard product but they are marketed in unique ways to different customers. For firms to succeed in mass customization they need to capitalize on investigating more on customers’ needs in relation to service provision. This can be achieved through market research such as identifying the market niche that need to be satisfied, its uniqueness and finally the target market. For example, in the banking sector the services are custom made according to the needs, age, gender, and income levels of its customers. Superior management in any firm involves the managers personally coping with situations that ought to be learned through the help of their experience and interpretation of the surrounding environment (Pine and Davis, 1999). Formal training